5 cents Worth

5-c- Worth

Publisher Cyrus Hermann Kotzschmar Curtis gave the U. S. a big 5-c- worth last week. The Dec. 7 issue of his weekly magazine was advertised as "the greatest Saturday Evening Post in history." It was also the biggest issue of any magazine ever printed.

There were 2,977,500 copies. Each copy weighed 1 lb., 14 oz. Its 272 pages, containing 275,000 words of editorial matter, comprised 295-1/6 sq. ft., enough to paper the ceiling of a room 24 1/2 ft. x 12 ft. An average reader (225 words per minute) would take 20 hr., 20 min., to peruse it. Sixty 45-ton presses, working night & day shifts, printed it in three weeks. A total of 214 national advertisers appeared in it, 63 in color. At an average of $9,000 per page, the advertising revenue was approximately $1,512,000. The issue consumed 3,000 tons of paper, 60 tons of ink.

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