Bullard's Bull

ARMY & NAVY

The Army uniform, with a soldier of distinction inside it and its blouse-front ablaze with medals from four nations, has a high commercial value. The American Tobacco Co. appreciated this fact when, for a satisfactory compensation, it signed up Maj. Gen. Robert Lee Bullard, commander of the A. E. F.'s second army, as an endorser of Lucky Strike cigarets. The General is retired from the Army but in the advertisement which went the length and breadth of the land in newspapers and magazines he appeared in full military regalia, very stern, very distinguished, declaring: "An Army Man Must Keep Fit."

Very politely the War Department called to Gen. Bullard's attention Special Order 600-10, June 30, 1925, which reads: "Officers of the Army will not use or permit to be used their military titles in connection with commercial enterprises of any kind."

The Bullard preference for Lucky Strikes promptly faded into thin air and the General returned to the limbo of the National Security League.