Flaming Funk

"Is the Literary Digest ever dull or heavy? Not for a minute! It's aflame with interest on every page. Through the electric blaze of night and the white light of day the Literary Digest stands close to the flaming forge of life, and out of the glowing heat of a world's mighty labors and strivings--its thrilling adventures and achievements, its heroism, its drama, and its passionate discussions--it brings you, week by week, each burning deed and thought. . . ."

So, in the course of a 1,623-word mass-circular letter mailed last week, soliciting new subscriptions (and offering royal scarlet art-pattern atlases as a premium), wrote Publisher Wilfrid John Funk of the Literary Digest.