"Names make news." Last week the following names made the following news:

Countess Hella Brandenstein, daughter of Count Ferdinand von Zeppelin, Germany's most distinguished pioneer in aeronautics, tipped a gilded bottle, allowed a stream of liquid air to cascade over the bow of Germany's new giant dirigible; 763 feet long, 102 feet wide, the 117th dirigible built at Friedrichshafen, and the first to be honored with a christening party. Two strips of canvas fell from the hull, revealed the name "Graf Zeppelin." Countess Hella shrilled: "Mit Glueck, Graf Zeppelin!"

Amadeo Peter Giannini convalesces in an ancient princely villa on Lake Nerni, near Rome. There to newsmen he said last week: "Call me 'A. P.,' simply and Americanly."

Amelita Galli-Curci bobbed, last week, her hair.

"Iron Gustave" Hartmann, cabby, who drove his ancient horse and cab on a "goodwill" jaunt to Paris (TIME,, June 18) returned to Berlin last week, lolling in a taxicab presented to him by Opel Motor Co. Old friends of horsey days, vexed, were restrained by police from mobbing him.

John Magee, Manhattan coal and railroad tycoon, became aware, as he opened his mouth to munch a meal last week that three of his front teeth were missing. Supposing that he had left them somewhere about his house, he conducted a search, but while doing so, he became aware of sharp stomach pain. His suspicions were soon confirmed by an X-ray photograph. He had swallowed his three front teeth. Still calm, John Magee announced with a vacant grin, his intention of going to Newport.

I will not be responsible for any debts incurred by my wife, Madeleine Marshall Richman, as she has left my bed and board.

Arthur Richman, Manhattan playwright, married Madeleine Marshall, U. S. actress, three years ago, in London after she had appeared in his play Ambush, Playwright Richman last month completed The Hungry Wife, last week inserted this public notice in Manhattan newspapers. A similar notice was inserted in London papers by Lord Ashley, heir of the Earl of Shaftesbury. His wife (Sylvia Hawkes) was also an actress.

Lost: Jewel Case, pink leather; believe left in taxi, picked up at French Line pier and dismissed at Ritz-Carlton Hotel, Tuesday about noon; reward. See Cashier, Ritz-Carlton Hotel.

William Randolph Hearst Jr., 21,

inserted this advertisement in Manhattan papers the morning after he and 20-year-old Mrs. Alma Walker Hearst returned from a European wedding trip.

The smoking of cigarettes in the laboratory building will not be tolerated and those disrespecting this order will be immediately dismissed from the company.

Thomas A. Edison-,-returning to his West Orange (N. J.) laboratory from rubber-hunting experiments in the South last week, found his workers smoking cigarets; promptly posted this notice. Pipes, cigars, chewing tobacco are not banned.

Respect the temple.

It is forbidden to enter the temple in decollete, sleeveless or transparent gowns.

If any person comes into the cathedral so dressed, services will be suspended until she departs.

The Archbishop of Lima, Peru,

found it advisable, last week, to post this notice on the doors of his cathedral.

John Lawrence Baird, Lord Stone-haven of Ury, Governor-General and Commander-in-Chief of the Commonwealth of Australia, attended a ceremony in the townhall of Sydney, New South Wales. Here 5,000 Freemasons made him, the first Governor-General to be so honored, Grand Master of the United Grand Lodges of Freemasons of New South Wales.

Mrs. Aimee Semple McPherson,

warm-blooded Los Angeles evangelist, was in a beauty parlor last week when she heard that Mrs. Minnie Kennedy in Seattle had issued a public statement reviving the scandal of the mysterious disappearance of Mrs. McPherson and a male radio operator (in 1926). Said Mrs. McPherson: "This kind of thing is unkind. . . . But in the sacredness which belongs to mother love I shall suffer in silence." Mrs. Minnie Kennedy is the evangelist's mother.

The late General William Tecumseh Sherman now sits near the centre of Manhattan, covered with dust and sparrow droppings, on a horse, in statuary by Augustus Saint-Gaudens. Observing General

Sherman in his present condition, one John J. Schmitt, Manhattan realtor and Elk, remarked: "The charger looks anaemic and the General is beginning to resemble a hobo." Forgetful of what William Tecumseh Sherman must have resembled when he was marching through Georgia, John J. Schmitt secured permission to order a cleaning and a coat of gold leaf which were immediately applied to the statue by the Gorham Co. at Realtor Schmitt's expense.

Rear Admiral Mark Lambert Bristol, in command of the Pittsburgh, flagship of the Asiatic squadron, was confronted with a gigantic waterspout as he steamed from the China Sea into the mouth of the Yangtse River. He ordered the Pittsburgh to alter its course, and it missed the spout zone by 300 yards. In three minutes, a thermometer on board dropped 30 degrees. The waterspout was 50 yards in diameter at its base and reached up to the clouds, growing bigger like an ice cream cone, wrecking many a junk.

Jose Manuel Casanova, president of the National Bank of Havana, Cuba, spuriously reported to be related to King Alfonso XIII of Spain, was arrested at the Hotel Mayflower in Manhattan on a charge of violation of the Mann ("white slave") Act.*A Cuban cinemactress complained.

*The nub of which is that it is unlawful for any person to deport a female interstate for immoral purposes or to knowingly aid or abet therein.