Shirt-Sleeve Agency

President William S. Knudsen of Chevrolet Motors has been devising more and better ways of helping his dealers sell Chevrolets. Dealers have cooperated finely. But they, and he, wanted more dealers' helps. So President H. T. Ewald of Campbell-Ewald Co., Chevrolet's able advertising agency, opened a Chevrolet salesroom in Detroit on his own account and last week with his sleeves figuratively rolled up was operating "a proving ground to test actual merchandizing problems . . . so the agency can grasp from experience the situations in which automobile dealers become involved. . . . We don't expect to have model salesmen or angels in our service department, nor do we intend to dress them up in a lot of pretty white suits. We want to learn about selling as an average dealer does--under the same conditions. We want to know what the factors are that bring about a satisfactory financial statement. We want to know more about used car selling. I expect to go on the lot myself to find out."