Father & Son

To tell quaint and "human interest" doings of business bigwigs, to supply condensed financial news "for busy businessmen," is the avowed purpose of Forbes (semi-monthly), edited by Bertie Charles Forbes.

To make some money, to get practice, to have fun, is the avowed purpose of Junior Englewood (New Jersey weekly), edited by Bruce C. Forbes, 12-year-old son of Bertie Charles.

Last week Son Bruce's sheet contained the following notice: "So many people wanted to advertise in this issue that we had to stop taking them, but we will try to make room in the next issue."

The commercial shrewdness of Son Forbes is evident in every column of Junior Englewood. To stimulate circulation he offers prizes of $1 and $2 for printable jokes and conundrums by youngsters, for essays by teachers. His biggest prize contest has the subject: "What I want to be and why."

Junior Englewood has a weekly circulation of 300 copies at five cents each. An average issue contains $24 worth of advertising at 66 1/2 cents an inch. The printing is a professional job.

Said Son Forbes last week: "You see, I want to take my father's place some day. I read all his magazines and everything that he writes in the New York newspapers. And some day I think I'll be a real editor like him."