"Names make news." Last week the following names made the following news:

Bernard Mannes Baruch Jr., son of the capitalist-philosopher-Democrat (TIME, March 12), purchased for $350,000 a seat on the New York Stock Exchange from Clarence P. Wyckoff. Graduated from Harvard in 1923, young Mr. Baruch has rubber and steel interests.

William Ellery Sweet, onetime (1923-24) governor of Colorado, and his son, Channing Fullerton Sweet, purchased the 15,307-acre Jack Woods cattle ranch, upon which they expect to breed a larger number of purebred cattle than does any other ranch in the U. S.

Mr. & Mrs. Harold E. Talbott Jr.--he is an Ohio manufacturer and sports man; she was pretty Peggy Thayer of Haverford, Pa. -- arrived in Manhattan from Africa with a baby rhinoceros. They had bought it, alive, in Uganda on their hunting trip. It had died at sea. They sent it to be stuffed.

Mrs. Evangeline Lodge Lindbergh, mother of a hero, went to a convocation of school teachers at Toronto, Canada. After speaking of certain educational problems she concluded: ". . . The immediate cure, if I may suggest it, is to place the election of all school officials directly in the hands of the active classroom teacher." The New York World printed her words beneath the headline: MRS. LINDBERGH HAS IDEA.

Col. Charles Augustus Lindbergh hopped off from airport at Williams, Ariz., in his new and unchristened Ryan monoplane, landed on plateau six miles away, climbed out, went to nearby ranch, asked astonished owner for some lunch, got it. Inhabitants of Williams heard Col. Lindbergh's plane was down, rushed to plateau in automobiles, found plane unharmed, found note in Col. Lindbergh's handwriting stuck in window: "Gone to lunch."

Glenn Hammond Curtiss, air pioneer, president of the Curtiss Aeroplane Co., has never had a serious accident in a plane. But last week he suffered many bruises and a severe shock when a speeding automobile crashed into the parked automobile in which he was sitting, near Auburn, N. Y.

Arthur Brisbane, Hearst editor, told the Boy Scouts of America that they could use 90,000 acres of his land near Red Bank, N. J., for a summer camp.

Conde Nast, publisher of Vanity Fair, Vogue, etc., purchased the controlling interest in the Grand Central Palace and a neighboring office building in Manhattan. The deal involved $15,000,000. He said he would use the upper floors of the Grand Central Palace for permanent industrial exhibits and continue the policy of leasing the three lower floors for annual automobile, boat, flower shows.

Max Garfunkel, founder of the Busy Bee Restaurants in Manhattan, is through (i.e., he is going to give his restaurants to his three children and set out for playgrounds with his wife). Said he: "For 40 years I've worked from 5 o'clock in the morning until 8 o'clock at night. I've never had a real vacation. Now I'm going to play. I want to go to Palm Beach, to Europe, to Carlsbad, Vienna, Paris and Switzerland. I am going to retire, quit. I am tired. Money is not everything. . . . Frankfurters, coffee, lemonade, savings accounts, seven days a week, little sleep, bustle, shouts, profits, frankfurters, soft shell crabs--these are my memories."

The Late Elbert Henry Gary, onetime chairman of the U. S. Steel Corp., was for nearly a quarter of a century the object of much speculation: How much money did he make? Last week, nine months after his death, the yearly remuneration he received was published for the first time: a salary of $225,000 and annual bonuses of approximately $175,000 brought his earned income to $400,000.

John J. Raskob, vice president of the General Motors Corp., had audience with Pope Pius XI and received a special benediction. A Knight of Malta, Mr. Raskob had contributed to the Hospital of the Infant Jesus in Rome, favorite mission of the Pope. Said Mr. Raskob: "His Holiness was particularly pleasant."

Ernestine Schumann-Heink, soprano, gave her estate at Grossmont, Calif., valued at $230,000, to the disabled American Veterans of the World War. They will use it as a rest home. Said she at a dinner of disabled veterans in Minneapolis: "I make this gift . . . because you called me 'Mother'. . . . Six years ago in Minneapolis you disabled men drank a silent toast to the two sons I lost in the War--one on the American side and the other on the German. May you all go to California and rest in the most glorious spot I know of."

Sergius Cholmberg, scapegrace grandson of the late Count Leo Tolstoy and son of the Count's daughter Anna, was arrested and tried on a charge of burglary last week in Prague, Czechoslovakian capital. When he wept, begged for mercy, and said that he had read none of his grandfather's writings, the Magistrate let him off with a suspended sentence.

W. R. Morris who, as head of Morris Motors, bears the relation to British motor manufacture of Henry Ford to the U. S., last week found himself obliged to dispose of $4,750,000. Last year the company earned $6,500,000. After taxes and preferred dividends the $4,750,000 remained for the common stockholders. Since Mr. Morris is the company's sole common stockholder, he might have assigned himself all the sum. Instead, he ordered it applied to company surplus.