Agate Lines

Everyone has seen the self-advertisements of newspapers which read something like this: "Bugle-Clarion led all Creamtown newspapers for February in gain in creampuff advertising." Other Creamtown papers would, meanwhile, be advertising that they led in something else. But prouder still is the paper whose grand total exceeds all others. Last week Editor & Publisher announced total agate lines of advertising for U. S. newspapers in 1927. The ten leaders (all but the last being published seven days per week) are:

Chicago Tribune (morning)

Detroit News (evening)

New York Times (morning)

Washington Star (evening)

Pittsburgh Press (evening)

Baltimore Sun (evening)

Los Angeles Times (morning)

St. Louis Post-Dispatch (evening)

Los Angeles Examiner (morning)

Chicago Daily News (evening)

In national advertising alone (as contrasted with classified and local store advertising) the Chicago Tribune led the morning & Sunday field; the Pittsburgh Press (Scripps-Howard) led the evening & Sunday field; the Newark News led the six-day evening field.