New Game

Having spent millions on the place, the people who make Palm Beach what it is were determined to have their own mayor. Names like Stotesbury, Pillsbury, Biddle, Chadbourne, Phipps, Replogle, Heckscher, Seligman, Vanderbilt were attached to mayoral campaign literature for Major Barclay Harding Warburton, handsome society oldster who used to publish the Evening Telegraph in Philadelphia and now conducts the Palm Beach branch of E. F. Hutton & Co. (stocks, bonds).

Three socially unregistered candidates opposed, but without reckoning the fact that people do a lot of things at Palm Beach that they would not do at home. The excitement of this new game called Politics so lured idle sunbathers, tennis players and drink-sippers that, entitled to vote or not, they turned campaigners.

"Vote for Warburton" read the dodgers which a member of the opposition found himself handing out after converse with a dazzling debutante. Matrons asked their servants to vote Warburton. Anita ("Prefer Blondes") Loos chased her busband (Onetime-Actor John Emerson) to the polls to do likewise. Arthur Hammerstein was fetched from the links by his wife, who used to be Dorothy Dalton. Producer Florenz Ziegfeld glorified the scene at the Town Hall. Many a tradesman advertised his shop by voting as Wealth suggested. Result: Warburton, 482; other candidates, 171.