New Chevrolet

Chevrolet Motor Co., with Hudson-Essex and a few other manufacturers of motor cars, last week found opportunity to display their new models before the National Automobile Show opened in Manhattan.

Chevrolet's Changes. For even those who personally examined the new Chevrolet models the description by Alfred Pritchard Sloan Jr., G.M.C. president, fixed the values. Said President Sloan: "The most striking advance, however, is an entirely new line of Fisher bodies, which, together with a new radiator and hood treatment, results in an artistic development which has never been equaled before in motor cars in the Chevrolet price class. The new bodies provide not only great luxury of appointment but added comfort and convenience as well as considerably more room. Four-wheel brakes have also been included to effect a more positive control. The wheelbase has also been lengthened [103 in. to 107 in.]. There results a bigger and better Chevrolet in every sense of the word.

"In the development of the Chevrolet it has been in the past and will continue to be the policy of General Motors to offer in that car the maximum possible value that its extensive resources permit at the price, rather than to build the car at the lowest possible price."

Chevrolet Prices. Prices are lower than for the older models. Compared with those for the new Model A Ford, they are, f.o.b. Detroit:

Model Old Chevrolet New Chevrolet New Ford

Touring $525 $495 $395

Roadster $525 495 385

Coach 595 585 ........

Sport Coupe ...... ....... 550

Coupe 625 585 495

Sedan 695 675 570

Tudor Sedan ..... ..... 495

Cabriolet 715 665 .....

Landau 745 715 ....

Light truck 395 375 ....

Utility truck 540 495 .....

Chassis .... .... 325

Truck Chasis .... .... 460

Chevrolet Intentions. Said Chevrolet's own President W. S. Knudson: "We of the Chevrolet Motor Co. are preparing for our biggest year. Plans already in motion for the year contemplate the production of more than 1,000,000 units, several thousand in excess of the 1927 record."