Atlanta's Gain

Of those communities that are urging, through paid magazine advertisements, industries to locate within their corporate limits, Atlanta, Ga., last week was the most jubilant. The Chevrolet Motor Co. had decided to construct a $2,500,000 branch assembly plant in Atlanta;* and Chevrolet President William S. Knudsen had addressed an eminently quotable phrase to the Atlanta Industrial Bureau: "A plant in your city became not only a possibility, but a necessity."

Atlanta, with more than 870 national corporations with branch plants, warehouses or sales offices there, was delighted. The Industrial Bureau advertised: "Here is one location they [transplanted concerns] found abundant raw materials. The finest type of labor in the world--willing, intelligent Anglo-Saxons. Plentiful plant sites. Ample hydro-electric power. Lower building costs. Invigorating climate, permitting efficient, year-round production . . . 8 great railroad systems, with 15 main lines."

Atlanta finds here advertising expenditures worth while. Other U. S. communities find theirs worthwhile. They spend all together more than $10,000,000 each year on advertising. Successful among them are:

Atlanta, Ga. Asheville, N. C. Biloxi, Miss. Brunswick, Ga. Charleston, S. C. Chattanooga, Tenn. Cleveland, Ohio Corpus Christi, Tex. Dallas, Tex. Detroit, Mich. Erie, Pa. Greensboro, Lakeland, Fla. Los Angeles, Calif. New Orleans, La. Norfolk, Portsmouth, Va.

Oakland, Calif. Orlando, Fla. Phoenix, Ariz. Portland, Ore Port Newark, N. J. Redondo Beach, Calif. St. Louis, Mo. Tex. Seattle, Wash. San Francisco, Calif. Savannah, Ga. Spartanburg, S. C. San Antonio, Tex. Salt Lake City, Utah Stockton, Calif. Tampa, Fla. Tacoma, Wash. Wilmington, Del. Wilmington, N. C.

* Other Chevrolet assembling plants are at Detroit, Tarreytown, N. Y., Norwood, Ohio, Buffalo, N. Y., St. Louis, Mo., Janesville, Wis., Oakland, Calif., and Flint, Mich. General Motors' other cars--Pontiac, Oldsmobile, Oakland, Buick, LaSalle and Cadillac--are assembled at their respective factories.