Gallo

Some 15 years ago a small Italian, Gallo his last name and Fortune his first, took a ragged opera company foundering on the Pacific Coast, called it his own. Few had heard the name Gallo, fewer still had faith in his venture. But the San Carlo Company prospered, played a week here, three nights there in U. S. cities that had no opera, made a name for the impresario who could give popular-priced performances and succeed. Last week the San Carlo Company began a two-weeks' engagement in Manhattan, not in the old Century Theatre that had been its former host but in a new theatre with GALLO blazed across the front. Critics attending the opening had kinder words for Impresario Gallo than for the mediocre performance of La Boheme. His theatre they found comfortable, wellappointed, small enough* and shrewdly designed to accommodate all types of theatrical and musical entertainment; rentable, profitable. ^

*Seating capacity: 1281