"Beautiful Things"

Smart Londoners first ignored, then snubbed, then socially embraced Mr. H. Gordon Selfridge, keen but eccentric U. S. born founder of the first U. S.-type London "department store," Selfridge's.

Last week Mr. Selfridge spoke before students of the Liverpool University School of Architecture. Said he: "I will tell you the order of the five most beautiful things in creation: A beautiful woman first, then a beautiful child, a beautiful flower, a beautiful sunset, a beautiful edifice."

Years ago Drygoodsman Selfridge acted upon the truth which he stated last week, by putting the elevator girls at Selfridge's into a uniform so trig and abbreviated that few who enter his store have eyes for the beauty of the edifice.