Marlowe Out

" . . .The opinions are those of the editor and his staff; they are not mine. . . ."

When the owner of a newspaper thus expresses himself one of three things is sure to happen: the owner will in his next utterance dismiss the editor, or the editor will buy out the owner, or the editor will resign. When Lord Rothermere in August made the quoted statement readers of the London Daily Mail waited to see how Editor Thomas Marlowe would react; last week they saw. Editor Marlowe resigned.

For 25 years Thomas Marlowe has edited The Daily Mail. He became its editor when he was 31, and the London Times, in one of the grave laudatory editorials which that paper devotes to men of affairs whose opinions it has begun to suspect and whose terms of usefulness it believes to be over, last week paid tribute to Thomas Marlowe's "sturdy independence." Neither the Times nor Lord Rothermere could pay tribute to his discretion. The opinions which the peer so emphatically disclaimed touched on England's debt to the U. Su For several days Thomas Marlowe featured what he called "Cold Facts on British Debits," There was a cartoon of Uncle Sam as Uncle Shylock. There was an article headed USury (the lifting of the two capitals was not accidental).

Jekyll-Hyde

Last week, Bernarr ("Body-Love") Macfadden celebrated the second anniversary of his Evening Graphic, Manhattan's most pornographic sheetlet, with "a frank talk" to his readers. He had previously circulated among his readers a questionnaire. Their response had pleased him. Said he in the full-page advertisement:

"More than one-third of you prefer the Physical Culture Page to any other feature. That guarantees to advertisers a vigorous, healthy audience--a following that for sheer vitality would be hard to beat. . . .

"What other newspapers do you read? Well, the New York Times is your favorite among morning papers. Then along come the World and the Herald Tribune and the American. Next, the Daily News.* That's all right. With 2,400,000 morning newspapers sold in New York, nearly every one reads two or more papers, and it looks as if the readers of THE GRAPHIC prefer the BEST."

Said a critic: "After an evening's debauch among the vital pages of the Graphic, after a thorough perusal of the lore of 'Body-Love' Macfadden, the Manhattan 'Mr. Hyde' slinks into bed. The next morning, repentant of the sins of his lower self, 'Dr. Jekyll' emerges from the metamorphosic sleep, rushes to the nearest newsstand to buy the Times. Then, as he sips his breakfast coffee, he reads in neat, encyclopaedic columns -all the news that's fit to print.' But when the day's work is done, when the mind of Dr. Jekyll is weak and tired, then Mr. Hyde leaps up within him, overwhelms him. . . . Then there is the inevitable purchase of the Evening Graphic. . . .'-

* Potent offspring of the Chicago Tribune in the realm of Manhattan gum-chewers' sheetlets. Bernarr does not even mention Mr. Hearst's Daily Mirror (also pornographic) in his roster of morning papers-- the apparent implication being that such a sheet is beneath the intellect of Evening Graphic readers.