Phrase

The Board of Directors of the Society of American Florists clustered last week in Chicago. They had long admitted that business bagan blossoming with luxuriant new millions of dollars shortly after the slogan, "Say it with flowers!" first was used. Data were not published as to the exact hour when the precious words first unfolded, nor the posture, state of mind, diet and dress of their author at the moment of burgeoning. But the floral directors were at last able to express their belated thanksgiving. They voted last week that a gold medal be struck off, incrusted by a floral design in diamonds, emeralds and rubies, and presented to Florist J. S. O'Keefe of Boston, who had incontestably shown that he and no other had produced the phrase now so widely and lucratively cultivated.