Finale

Among many things said and learned in and about Grand Central Palace, Manhattan, were the following:

motor world today. In 1925, the Fisher Body Corporation built more than half the automobile bodies for cars having a base price in excess of $500. (Seventeen years ago this firm was housed in one small building.) President William A. Fisher: "Our tremendous business has resulted in achievements it would otherwise have been impossible to attain."

ter and better than steel." He declared: "If Germany beats America to the production of such a metal, the world will pay the German war debt one hundred times over."

$1,495). John N. Willys at his annual luncheon there would be a perfect howl of protest. Yet, great as it seems, this increase in motor car fuel and tires would represent only about 50% of what the automobile owner now throws away in depreciation.

"The great majority of persons who are buying Packard cars say that they expect to drive them five years or more."

"The maintenance of Cadillac cars is part of the company's sales activities instead of being organized as a separate service department.

"For many years Cadillac has sold more than half of all the cars in its own price range and above. The 200,000 V-type Cadillacs already sold represent an investment of approximately $750,000,000, and more than half of this immense total has come from owners of previous Cadillac models. The success of Cadillac sales methods has been not only in selling cars but in keeping them sold."