Early to Press

Julius Fleischmann, famed yeast manufacturer, died recently (TiME, Feb. 16, MILESTONES), as all the world knows, while playing polo at Palm Beach. Hence everyone was astonished to see a large picture of him displayed on one of the 137 pages of advertising Mn the Saturday Evening Post, Mar. 7 issue, as an indorsement of the Royal typewriter. Indignant people saw in this a severe breach of taste, even of truthfulness. The wise knew well that this issue of the famed weekly had been printed a week before Mr. Fleischmann's death.

* The Saturday Evening Post goes to press five weeks preceding publication.