Christianity in Type

During the last quadrennium, Methodist magazines ran up a deficit of $767,346. Among prominent publications with large losses:

Christian Advocate $132,196.00

Epworth Herald 101,598.00

Central Christian Advocate.... 101,362.00 Northwestern Christian Ad vocate 65,321.00

Western Christian Advocate 48,498.00

Christian Apologist 45,135.00

Methodist Review 28,615.00

These deficits occurred in spite of the low cost of editorial content, and give point to the advocacy of one big Christian daily, heavily financed and nationally circulated. Also they enlist sympathy for the present Methodist scheme of making standard boiler-plate "insides" to be shipped to all the Methodist publications.

However, the deficits are by no means shocking when one considers:

a) The large circulation of these almost advertisingless papers;

b) The deficits incurred by intellectual, radical, ultra-conservative or otherwise-designated magazines of political propaganda.