"Radiocasting"

P:The public has been wrong. It thought it had been "broadcasting" all these years. But no. It was "radiocasting." At least that's what the Radio Section of the Associated Manufacturers of Electrical Supplies says. They decided that the term "broadcasting" should be officially abandoned in favor of "radiocasting," to signify the spreading of sound through air. Their committee reported that "broadcasting" has to do with the "sowing of seed of material substances."

P:"Narrowcasting," applied to the new developments of Marconi and young J. Hammond Smith, in which person-to-person reception is secured by tuning out all but the desired station, is another possible addition to the radio vocabulary.

P: But, as an editorial writer points out, wholesale changes in the vernacular are not so easily induced. "Pocket billiards" is still "pool" to the general public, for all the efforts of Brunswick-Balke-Collender.